Empowering 600+ vendors to seamlessly onboard products into Albertsons Partner Portal - reducing setup time from 6 days to 4 while mitigating $2.5B in legal risk through streamlined compliance and data validation.
Salsify and Syndigo tools became cumbersome, causing 46.5% drop in user engagement and 62.8% increase in vendor disputes with potential legal implications. The fragmented system forced vendors and merchants into inefficient workflows.
Fragmented legacy systems prevented scalability for growing business needs
Inaccurate item attributes and asset collection led to legal risk exposure
Operational inefficiency from manual workarounds disrupted workflows
LEGACY TOOL - SALSIFY
Mapped the intricate workflow between vendors and internal merchants to identify friction points and design opportunities across multiple approval layers.
Vendors create item proposals with product attributes for business approval
Divisional/National Merchants approve, deny, or request revisions based on requirements
MDS/RA/SC performs final approval for supply chain distribution
MDS teams possess override authority to bypass DM/NM approval, creating multiple approval paths that required flexible, intelligent design solutions
Vendors, Divisional Merchants, National Merchants, and Merchandising Decision Support teams—each with distinct workflows and decision-making powers
Established strategic principles to address complexity while maintaining clarity and accountability throughout the 250+ million SKU management system.
Validation through forms enables successful item setup with merchant oversight
Frictionless data management between vendors-merchants for optimal item health
Data segmented by supply chain, compliance, and digital attributes for clarity
Overview: Logistic specifications • Hierarchy: Pallet/Case/Pack structure • Compliance: Safety standards
Selling Attributes: Digital assets • Category: Item-specific data • Distribution: Warehouse/DSD channels
Problem: More than 160+ unique attributes were spread across platform without a standard format
Impact: Merchant and Vendor community saved half the time to set up the item
Problem: 28.4% information mismatch due to edge case handling failures
Solution: 10 of 11 attributes validated in real-time with data science team support
Problem: Step-by-step compliance created friction, unstructured attributes caused confusion
Result: Strengthened safety standards, draft previews improved accuracy
Solution: Table format via A/B testing, easily scalable for hierarchy structures
ITEM ONBOARDING SCREENS
Quantifiable improvements across vendor engagement, merchant productivity, and operational efficiency while building scalable design systems.
Scaled UDS (Universal Design System) reducing design debt through reusable components. Partner and cost pods leveraged components due to development feasibility.
Merchant dashboard mirrored vendor interface, reducing learning curves by 27% and improving override efficiency by 14% through collaboration.
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